Category Archives: mlm
Why people fail in Network Marketing
Having been a network marketer for 15 years I have a good take on this subject. I remember being in my local bank approx. 10 years ago and the bank manager came out of his office and started to talk to people in the queue. “What do you do”? he said to me. “I am a network marketer” I replied. He said, “is that one of those pyramid schemes”? This hit a nerve as they say so I said. “Please tell me the definition of a pyramid scheme and how does that relate to Network Marketing”? (seemed a reasonable question to me) then I shut up. Silence …………………………. After approx. 10 seconds the manager said, “I am terribly sorry I don’t know what I am talking about”.
Why am I telling you this story is because the perception that many people have is that network marketing is not a worthy business model. It is all the clichés “it’s a get rich scheme”, “one of those pyramid things”. It is my opinion that this perception and misconception has stopped many thousands of people from joining this business model when it would be perfect for their circumstances. (This is now changing).
The next point I want to make is when you have a job and your boss asks you for a report to be on his desk for Monday morning, (you have one week to complete it from scratch), what do you do? You do it, right, you have no choice, otherwise you would probably lose your job or get a warning. You pull out all the stops, you work overtime for free if necessary to complete it, the report is on your boss’s desk for Monday morning.
In network marketing this does not happen, you are the boss, it is your business. Most people do not apply the same work ethic to their network marketing business. I call it “a hobby mentality” or lack of personal accountability. The successful network marketers apply the same work ethic to their network marketing business as they had in their day job.
The other key issue is that in the UK because of the direct selling legislation there is a maximum entry fee of £200 to join a network marketing business, I call it a “people’s franchise”. For less than £200 you can join a ready-made business where all the products and marketing materials have been made, full training is given, (usually free), where they pay you into your bank account on the same day every month and all you have to do is apply yourself to a training system and engage with personal-development and start talking to people about what you are doing. And still they give up.
Note: If the entry fee was £20,000 and not £200 I guarantee the success rate would be significantly higher.
Here are some of the other reasons why people give up.
- Their WHY is not well defined or big enough to get out of their comfort zone
- They choose the wrong company
- Your success is based on helping other people to be successful, it is about your team, many people forget this key fact
- They give it up too soon
- They do not engage with personal development, therefore lack competence and confidence skills
When someone asked me what I liked about network marketing I said, it gives you fun freedom and fulfilment. It’s not perfect but it is better.
How to become successful in network marketing
In a world of negativity, noise and stress where we are conditioned to work for someone else’s fortune it can be almost impossible to get out of that rut you feel you are in. You are not happy with your circumstances, somehow you want to break out and find something that will create a work-life balance you want for yourself and family.
You have been shown a business model called network marketing and you have been told it has the potential for people to take control of their lives and design their futures. Wow, sounds good.
Remember “People are designed for success but get conditioned for failure”
I am not going to say it ‘sounds too good to be true’ because I know it works, because I have met hundreds of people where the business model of network marketing has completely changed their lives. So why are some people more successful than others, what is the key to being successful?
There is one course of action you can take to guarantee your success and that is deciding to become a leader. By electing to become a leader you will then have the ability to take control of your future
A lot of people start out as just team members perhaps without even realizing they have leadership potential in them. They then develop into leaders only once they are in the right environment with the right support. It would be great if everyone who joined became a leader but that is not the way it works.
Some people enter network marketing because they think it is a ‘get rich quick scheme’, because maybe they were told that, therefore they don’t put the necessary effort in to create momentum in their business, which is critical. Some people will get disillusioned because their friends turned them down, so ‘it doesn’t work’ and they leave. That’s just the way it is.
Network marketing puts you on the spot, you are a business owner, it is your business, you are the boss the only thing you ultimately report to is the mirror on the wall, no excuses.
‘Network marketing is not for everyone, but it maybe for you’
Network marketing is a people business first and foremost, it is also a personal development business where when you grow your team grows. If you like people and you are willing to go the extra mile for your team members you have the potential to become very successful and I can highly recommend this business model to you.
‘Your success is based on helping other people to be successful’
If you want to join find out more, please get in touch for an informal chat.
Peter Ragg 07780 673705